These are some other design portfolio of our full-brand development projects. We have included a little bit of everything so you can see the diversity in our work.Each project has undergone extensive color profiles, logo branding, website, and print design. CyberNerdz Consulting Inc. goes beyond and more in getting web presence to your business. Our full package service includes Search Engine Optimization, media publicity, user behavior studies, and more...
| Recognizing Pay Per Click Click Fraud |
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| Written by Pet Natividad |
| Friday, 08 July 2011 00:00 |
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Pay Per Click or PPC is a common way of advertising, and can be quite beneficial as well. But the same method has some dark areas, and fraudulent clicks are one of them. As a precondition of such ads, you are bound to pay Google a sum of money whenever someone clicks your advertisement. However, if someone clicks the ad and does not stay on your site for the reasonable period, you lose precious money without gaining any significant result. This is a problem that everyone opting for PPC faces.
The 411 on click fraud: The practice of click fraud has made business tougher for the businessmen during the recession period. But it was quite rampant even before that. Google’s $90 million lawsuit settlement with the advertisers in 2006 bears proof of that. In 2008, about 57% internet advertising was done through PPC and has been increasing since. According to Click Forensics, an organization working against fraudulent clicks, about 17% of the clicks in the year 2008 were fraudulent. Yahoo and click fraud: Apart from Google, Yahoo also encountered a significant percentage of click frauds. According to the sources inside Yahoo, the percentage was about 12% to 15%. But the company took some positive measure like hiring Click Forensics to put a stop to this. Who to blame: As per information over the net, the major responsibility of these click fraud cases go to those companies that award their customers with cash in return of clicking on an advertisement. Some companies even send mails and publish banner ads asking people to participate in such malpractices. In most cases, it has been seen that those who click do that just to earn those bucks. Now, the question is – how can you prevent your business from such frauds? Here are a few tips that will definitely help you. Hire a security agency: This is perhaps one of the best steps that you can take. Agencies like Click Forensics have technologies that can prevent fraudulent clicks. This will save you a lot of money and protect your interests. Right now, this company claims to have the means to reduce fake clicks by at least 60%. It also has an impressive clientele that includes names like Zappos, Intel, and Progressive. Regular Auditing: This is a practical step that every company and advertiser can take. Check all the data related to your website, so that you can know in quick time if there is a breach or anomaly. Note whether the traffic is showing any kind of suspicious load (high bounces, little or no time on the site, low page views). Once you notice anything out of the ordinary, report it to the PPC advertising companies. Check the IP address: This is one of the security measures that the internet security agencies take in order to control fraudulent clicks. They keep a record of the IP addresses the clicks are originating from. In case the same IP address is responsible for too many clicks, the agencies block that site. It is one of the most effective steps. Add this page to your favorite Social Bookmarking websites           |
